Peachies was founded in March 2021 by two founders (we do happen to be women too), Morgan Mixon and Rima Suppan, at Imperial College where they ran the Innovation and Entrepreneurship Club together. Nerdy, right? Their strong desire to support friends and family in their parenthood journey led them to venture into the old and stale industry of nappies. They spent two years understanding all things nappies to redesign the humble nappy from the inside out and unite a strong community of like-minded parents and caregivers.