Tips & tricks for newborns: Simple ways to support their little world with sensory

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We sat down with Etta Loves Founder and CEO Jen Fuller to discuss the tips and tricks you can do to bond with your little one while changing their nappy. 

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''At Etta Loves, we believe in making those everyday moments a little easier for you both, using the science of sensory development in the most beautiful and practical ways. So here are some gentle, tried-and-tested sensory tips to help support your newborn as they grow and discover.''

1. Let their eyes explore high-contrast patterns
Newborns can only see between 30cm in front of them, and they’re most drawn to black and white high contrasting patterns, as they are the most visible to their immature vision.
'' So use one of our sensory muslins or hanging squares to capture their focus. Once they are locked on you can gently move it from one side to another to support their eye tracking skills too. You’ll be amazed how long they’ll gaze at our patterns, building vital visual pathways in the process and literally learning to see in front of your eyes.''

2. Gentle touch goes a long way
Whether it’s cuddles, a warm bath, or soft strokes during nappy changes, touch is one of your baby’s most powerful senses.
Try a little baby massage, gently tickle their palms and toes with your fingers, or just keep them close in a wrap or sling. These everyday moments help them feel calm, safe, and loved while also supporting their emotional and sensory development.

3. Your voice is their favourite sound
Your baby already knows your voice and it’s one of the most soothing sounds to them.
Chat as you go about your day, sing little songs, read a short book to them or use a soft, rhythmic tone to comfort them when they’re unsettled. This simple habit not only soothes them but also gently lays the foundations for communication later on.

4. Let them move, safely and slowly
Tummy time might feel daunting at first - for both of you - but even short bursts a few times a day can do wonders. And if they feel so small and scrunched don’t worry about getting them on the floor, instead doing it with you lying back and them on your chest, it all achieves the same thing, helping with strength & coordination. '' Popping one of our scientific muslins or playmats under them gives them something to want to look at to push away from to see more, which will make it far more productive too. ''

5. Get close and make faces
Newborns are wired to seek out faces, so hold your baby close and let them gaze at you during feeds, cuddles, and nappy changes. Pull soft, slow expressions. Smile, make your eyes wide then shut, stick out your tongue and watch them take it all in. You can gently move your head from side to side to encourage them to track movement too. These moments aren’t just soothing as they are helping build early communication skills, emotional connection, and social awareness.

Ultimately take your baby’s cues. The world to them is a new and exciting place, and they’ll be learning everyday whether you make it out of the house or simply sit and take it all in together.

You can find everything mentioned in the article at www.ettaloves.com

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